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Our History

In 1978, Geoff and Susan Bull took advantage of the remarkable prospects offered by the east coast of Tasmania, clearing some land, planting their first vines in 1979 and created the first commercial winery in the region. 


The story of Freycinet Vineyard traces back to the founders Geoff and Susan Bull, who began their journey in Sydney. Geoff had a successful career as a photographer at the Sydney Morning Herald, supported by Susan who cared for their two daughters, Lindy and Samantha. Geoff's passion for diving, fishing, and surfing filled his free time. Seeking a change, he decided to transition from photography to commercial abalone diving in New South Wales.

Geoff's pursuit of abalone led the family to Bicheno, a Tasmanian coastal town, in 1975. Geoff's expertise and dedication saw him become the first non-Tasmanian to acquire a license for Tasmanian abalone fishing, a challenging and perilous profession, demanding a high level of physical fitness. Tasmania’s cold and treacherous waters supply one quarter of the world’s wild caught abalone. Geoff remains to this a day a highly respected elder of the Tasmanian abalone fishery.

In 1978, the family acquired the Cosgrove property near the Freycinet Peninsula, marking the beginning of their viticulture journey.

Although inexperienced in viticulture, Geoff and Susan were inspired by Tasmania's emerging wine scene and their love for the land. With determination and guidance from industry pioneers, Andrew Pirie (Pipers Brook), Graham Wiltshire (Heemskerk) and Claudio Alcorso (Moorilla Estate), they established Freycinet Vineyard as the first commercial vineyard on the east coast. With true pioneering spirit and despite many challenges, they planted vine rootlings in 1979 and, with the help of wine consultant Gary Baldwin, produced their initial wines in 1983.

Over the following years, the vineyard's unique terroir gained recognition for producing quality wines, earning accolades from national wine shows. The story of Freycinet Vineyard embodies the Bull family's resilience and pioneering spirit, as they transformed a barren piece of land into a thriving vineyard and contributed to Tasmania's burgeoning wine industry.

Fast forward to today, Freycinet Vineyard remains safely in family hands with daughter Lindy and her partner Claudio Radenti guiding the tradition of gently nurturing the wines from vineyard to bottle. 

Today, Freycinet Vineyard remains a family owned business, with a small and dedicated team across our vineyard, cellar door and winemaking functions who collectively ensure we continue to prosper and produce exceptional wines.

With a bright future ahead, we are delighted to see the next generation of our family, Giorgio, Pino and Pia working side by side in a vocation that has bought much joy to its founders and guardians.